Content That Audiences Remember

Talks, Presentations, Keynotes, Workshops, Webinars, and More!

Too technical, and audiences get lost. Too basic, and audiences get bored. Recycled from another presentation or workshop, and your audience may have seen it all before.

Dana customizes her delivery and supporting materials to each unique audience because a one-size-fits-all approach barely even works for hats. Her delivery medium is also flexible — conference opening keynotes, closing keynotes, talks, workshops, sessions, panels, webinars, videos, presentations to teams and departments within organizations, training for small groups — Dana is happy to discuss which format will work best to give your audience the boost they need.

In some cases, your audience may benefit most from enrolling in Dana’s course, Analytics for Agencies. In this course, Dana teaches everything you need to know about Google Analytics 4, and she explains how to segment and understand your data so you can make smart, timely business and budget decisions for your agency and clients. Dana has also built a thriving community of course participants and holds a bi-weekly office hours to answer questions from learners. If you believe your audience would thrive in a supportive community focused on analytics, data, and reporting, this is the course for them!

For help determining what your audience needs or to discuss a new topic with Dana, please get in touch here. A sample of popular topics that Dana presents on are below.

Your Marketing Team is Larger Than You Think

How can multi-location businesses deliver consistent but customized brand experiences at scale? The people working in each of your locations have the potential to be a part of your marketing team – can you trust them with your brand?

Own Your Data: Pipelines for the Rest of Us

Perhaps you’ve heard of the idea of setting up a pipeline for your marketing data, but it seemed a bit out of reach; only something for those data science nerds. And is a pipeline actually necessary? This talk will go over the benefits of building a data pipeline, which tools might be the best fit for you, and ultimately — what you’re going to do with all this data.

Your Job is Insights, Not Data

It’s easy to get data about your customers and the way they engage with your companies. But do you know what to do with that data? Instead of playing catch up with last quarter’s information, learn how to build reports and processes that put the insights first. Marketing and financial decisions are smarter and faster when insights are always available.

Understanding Digital Marketing

Marketers are great at marketing — unfortunately for you, that means that sometimes you get the steak, and sometimes you just get the sizzle. In this session, Dana will cover how to determine if a digital marketing agency is right for you and what you need to know before hiring one— including a list of questions you absolutely have to ask. After this session, you'll understand which digital marketing metrics are useful and which just make agencies look "good". You'll have a better understanding of what makes a budget realistic and you will be prepared to make a smarter investment in your overall marketing strategy.

Moving to Digital-First

When your customer wakes up in the morning, they grab for their phone. So why is it that when you plan your advertising spend, you reach for the offline sources first? Offline may still be a key part of your marketing mix, but digital needs to be first. It isn’t just about choosing technology or tweeting before you consider print — it’s a culture and process shift that will change how your operate. Learn how to build a comprehensive strategy that will truly put digital first.

Personas and User-Centered Design

Personas have gotten a bad rap — but they aren’t the characters for your next great novel — they’re segments of your actual audience that you need to reach. Studying real people and real data will stop your guessing and ensure you start hitting your goals. You will know that you are providing the right things (design, content, calls-to-action, etc.) at the right time, to the right people.

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