Marketing Optimization Week
February 20, 2018 | Online
“Why won’t they click this button?!”: Conversion Audits for Busy Marketers
Learn how to bring together your site audit checklists, analytics, and session replay to build a complete picture of what’s preventing conversions and causing user frustration.
Co-presented with Justin Owings of FullStory.Register
Alberta Women Entrepreneurs Learning Day
February 20, 2018 | Chateau Lacombe | Edmonton, AB
Understanding Digital Marketing
Marketers are great at marketing — unfortunately for you, that means that sometimes you get the steak, and sometimes you just get the sizzle. In this session, Dana will cover how to determine if a digital marketing agency is right for you and what you need to know before hiring one— including a list of questions you absolutely have to ask. After this session, you’ll understand which digital marketing metrics are useful and which just make agencies look “good”. You’ll have a better understanding of what makes a budget realistic and you will be prepared to make a smarter investment in your overall marketing strategy.
March 8, 2018 | Sentinel Hotel | Portland, OR
Dana will be joining Dan Leibson of Local SEO Guide and David Mihm of Tidings for an informative panel discussion on local search marketing.Learn More
March 13, 2018 | San Jose Convention Center | San Jose, CA
Dana will be speaking twice at SMX West.
Local Search: Significant Changes On The Horizon
Google has been moving to improve local search on several fronts, and the changes should be embraced by anyone who relies on geotargeting as a primary means of attracting customers. This session will cover an array of crucial topics, from how to take more control over your business-specific information to maximizing impact with local ads – plus probable future changes. Join our expert speakers to explore the rapidly evolving local marketing landscape and how marketers can best leverage new opportunities.
Feel that you aren’t taking full advantage of Google Analytics? Welcome to the club! In this clinic, you can get your GA questions answered by experts. Our panels of analytics pros will provide answers to the lingering questions and issues you struggle with, such as: how to combat spam, the settings that seek and destroy your data, which reports to avoid and which to live by, when to use a filter, when you use a segment and much more.
Board Leadership Edmonton
March 17, 2018 | Lister Centre, University of Alberta | Edmonton, AB
Keynote: Technology and Tools in Communications and Engagement
Dana will be delivering the keynote talk for this day-long program of engaging and informative workshops focused on board members of voluntary and not-for-profit organizations.
SearchLove San Diego
March 28, 2018 | Paradise Point | San Diego, CA
From Organization-Centric to Customer-Centric
Customers don’t look to brands for great marketing experiences — they focus on their own personal needs. Sounds simple, right? But as marketers we’re often too focused on our own expectations of what our brand is that we fail to see things from our customers’ point of view. Whether you are an agency or part of an in-house marketing team, join Dana as she walks you through how to understand customer needs, so that your brand serves your customers instead of vice-versa.
April 27, 2018 | Brighton Centre | Brighton, UK
The Math Behind Effective Reporting
In this talk, Dana will teach you how to create calculated metrics in Google Data Studio so your reports aren’t covering the same basic metrics that everyone is — they actually show how marketing channels affect profits. You’ll walk away with an understanding of how to communicate real results, and a sample report that you can customize for your company or clients.