Upcoming Events


MN Search Summit

June 21, 2019 | St. Paul RiverCentre | Saint Paul, MN

Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst! In this talk you’ll learn how to make better reports — including automation, design, and goal setting.



July 15, 2019 | Washington State Convention Center | Seattle, WA

Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.

NIO Summit2019

NIO Summit

September 24, 2019 | Ellie Caulkins Theatre at the Denver Performing Arts Center | Denver, CO

In the past it’s been easy to prove that SEO is working — you wave your magic SEO wand, you get more traffic from search engines, and you print out a report! Unfortunately the times are changing. Now Google wants to keep you on Google as long as possible. If people can learn about your organization without ever visiting your website, how can you prove that your magic SEO wand is still working? In this talk, Dana will show you how to report on SEO success by using more than just traffic numbers.


SMX Advanced Europe

September 30, 2019 | nhow Hotel Berlin | Berlin, Germany

Google Data Studio is a useful (and free!) reporting platform, but most reports only scratch the surface of what’s possible. In this session, you’ll learn… yes it’s a cliffhanger and the reason is that this session is going to bring you up to date with the latest and most important features you need to know if you are an advanced search marketer who wants to take it up one level. And because the Google Data Studio of today won’t be the same Google Data Studio in fall 2019, we will update this session description only shortly before the event. Stay tuned!


Content Jam

October 28, 2019 | Sheraton Grand Chicago | Chicago, IL

Dana will be leading a workshop and presenting a talk. Exact topic TBD — check back later!

UnGaggedLos Angeles

UnGagged Los Angeles

November 7, 2019 | Convene South Grand Avenue | Los Angeles, CA

Dana will be presenting a talk. Exact topic TBD — check back later!

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