Upcoming Events

SMX Munich Summer Edition 2020

September 2, 2020 | Online

Personas have gotten a bad rap — but they aren’t the characters for your next great novel — they’re segments of your actual audience that you need to reach. Studying real people and real data will stop your guessing and ensure you start hitting your goals. In this session Dana will show you how to find meaningful segmentation approaches in analytics based on your personas, so you will know that you are providing the right things (design, content, calls-to-action, etc.) at the right time, to the right people.

Whitespark Local Search Summit

September 17, 2020 | Online

Do you dread reports because you’re not sure if what you’re reporting on is correct, or if you’re even including the right kind of information? It’s time to get your license to drive Google Analytics and Google Tag Manager. In this talk, Dana will cover what you need to know about both tools, with a special focus on reporting for locally-focused businesses.