Upcoming Events

Demonstrating B2B Marketing Success in a Post-Attribution World

April 8, 2025 | LinkedIn Live

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.

Join us for an exclusive live interview with Tribal Impact’s Justyna Brownbridge and Kick Point’s Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.

We’ll explore the following:

• The limitations of traditional attribution in modern B2B marketing
• How to track success when buyers engage across multiple channels
• The role of organic social and how to prove its value
• Actionable strategies for refining your tracking approach

Register

The Analytics Advantage: How Top Performers Quietly Outpace Competitors

April 15, 2025 | LinkedIn Live

Your competitors are using GA4. But are they using it better than you?

Most marketers have GA4. But few truly know how to leverage it to outwork, outlearn, and outperform the competition.

That’s exactly what Jill Quick and Dana DiTomaso will show you in this live session.

You’ll get:
✅ Game-changing GA4 setup tweaks to improve data quality
✅ Behind-the-scenes case studies on how businesses are using GA4 to expand, optimize budgets, and uncover new opportunities
✅ Practical, no-nonsense strategies to make GA4 work for you, not against you

No fluff. No finger-wagging. Just a clear roadmap to using GA4 smarter—before your competition beats you to it.

Register

Marketing Analytics Summit

June 2, 2025 | Sheraton Phoenix Downtown Hotel | Phoenix, AZ

Dana will be delivering a full day workshop on GA4.

Register