Upcoming Events

Alberta Magazine Publishers Association Webinar

May 22, 2025 | Online

Beyond Views: Using GA4 to Decode Reader Behaviour and Shape Editorial Strategy
In this practical session, Dana DiTomaso will show you how to transform GA4 from a simple tracking tool into a powerful content compass. Building on the fundamentals of data collection, you’ll learn how to:

• Identify which content truly resonates with readers through engagement metrics that matter;
• Recognize patterns in reader behaviour that signal content preferences and future trends;
• Transform traffic acquisition data into actionable insights for content strategy;
• Implement a data-informed approach to content planning without sacrificing editorial vision.

We will go beyond the basics of GA4 and begin to leverage these analytics to drive meaningful content decisions. You’ll leave with practical techniques to interpret reader signals and confidently answer the question: “What content should we create next?”

Register

Marketing Analytics Summit

June 2, 2025 | Sheraton Phoenix Downtown Hotel | Phoenix, AZ

Dana will be delivering a full day workshop on GA4.

Register

NAED 2025 Marketing Summit

August 4, 2025 | InterContinental San Antonio Riverwalk | San Antonio, TX

Mastery Lab: Google Analytics 4 (GA4)

If you’ve already dabbled in GA4 but feel like you’re only scratching the surface, this workshop is your fast track to advanced understanding. Designed for marketers with foundational GA4 knowledge, this session pulls together everything you need to confidently navigate the platform and make smarter, faster decisions with your data.

 

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BrightonSEO San Diego

September 22, 2025 | Manchester Grand Hyatt | San Diego, CA

Dana will be delivering a full-day Looker Studio workshop and presenting a talk. More details to come!

Register