Upcoming Events

SEO for Brand Visibility in LLMs

January 21, 2025 | LinkedIn Live | Online

Does ChatGPT know who you are?

What does your brand look like in generative search?

Is there anything that you can do about it?

Crystal Carter answers these questions and more in this look at how to optimize for generative search tools for today and the future.

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SMX Munich

March 17, 2025 | International Congress Center Munich | Munich, Germany

A Search Marketer’s Hands On Guide to GA4: Full Day Workshop

As search marketers, we rely heavily on analytics to inform our strategies and measure success. The GA4 transition might have been a bit rocky, but it’s time to get hands on with and master this new platform. This full-day workshop is designed specifically for search professionals looking to harness the power of GA4 for SEO insights.

What You’ll Learn:

• GA4 Fundamentals: Get comfortable with the GA4 interface and understand how GA4’s event-based model works and how it impacts the types of data you can capture.
• Customizing Event Data: Learn how to track new events, and pull additional information from existing events by using Custom Dimensions and Metrics, and Calculated Metrics.
• Attribution & Conversion (Key Events): Understand how attribution works in GA4 and why you’ll see data discrepancies between GA4 and other tools — or even within GA4 itself.
• Reports & Explorations: Build SEO-focused reports and dashboards that showcase the metrics that matter most to your stakeholders. Customize GA4’s reporting interface to truly make it your own.
• Going Further with GA4: Learn how to use GA4 to identify technical SEO issues, track site speed, and monitor Core Web Vitals. Configure product links between GA4 and Google Search Console and BigQuery.
• Open Q&A Time: Open time at the end and during breaks to ask whatever specific questions you have!

By the end of this hands-on workshop, you’ll be equipped to navigate GA4 confidently, extract valuable insights, and make decisions to improve your SEO strategies. Don’t let the Universal Analytics sunset leave you in the dark – join us to illuminate your path forward with GA4!

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Marketing Analytics Summit

June 2, 2025 | Sheraton Phoenix Downtown Hotel | Phoenix, AZ

Dana will be delivering a full day workshop on GA4.

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