Upcoming Events

Google Ads Targeting: What You Need To Know in 2025

September 16, 2025 | LinkedIn

If you’ve spent any time in Google Ads recently, then you know that things are… well… different. Performance Max and Demand Gen are taking over, “keyword-less” technology is becoming the norm, and ad targeting is nowhere near as precise as it used to be. It’s time to master the new playbook for reaching your target audience through PPC.

In this webinar, Dana will be joined by Google Ads Coach Jyll Saskin Gales, who will cover modern ad targeting tactics designed to help your ads reach their full potential. She’ll share her top targeting strategies and secrets, so you can get the best results from your Google Ads investment.

Marketers of all levels will learn:
✔️ How to find and reach specific audiences in unexpected ways.
✔️ Strategies for navigating competitive or regulated industries.
✔️ New methods for reaching competitors’ audiences and expanding your own.
✔️ How to use exclusions and adjacent audiences to refine your targeting.
✔️ Techniques for efficient spending in high-cost environments.

Join us on September 16th! Can’t make it live? Register and get the replay via email.

Register

Navigating AI/SEO search challenges with SE Ranking

September 16, 2025 | Online

Dana will be speaking as a part of the SE Ranking Client-Led Workshop series, on the topic From AI search snippet to sale: Measuring AI-Overview traffic in GA4 (and proving ROI).

Register

BrightonSEO San Diego

September 22, 2025 | Manchester Grand Hyatt | San Diego, CA

Dana will be delivering a full-day Looker Studio workshop and presenting a talk. You can find out all the details on the BrightonSEO website!

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MeasureSummit

October 8, 2025 | Online

From Page Views to Performance: Advanced GA4 Content Analysis for Strategic Decision-Making

Many marketers are drowning in content metrics but starving for real insights. While everyone obsesses over page views and session counts, the truly valuable signals are hiding in plain sight within GA4. In this session, you’ll learn to transform GA4 from a basic reporting tool into a strategic content intelligence system. We’ll move beyond surface-level metrics to build a three-level resonance framework: Attention (did they stay?), Engagement (did they consume?), and Action (did they convert?).

You’ll discover how to:

• Create custom GA4 metrics that reveal true content consumption patterns
• Use traffic acquisition data as content intelligence to predict what your audience wants next
• Build audience-triggered events to identify your highest-value content consumers
• Leverage path analysis and LLMs to spot content opportunities your competitors are missing
• Balance data-informed decisions with creative strategy using a proven content matrix

Perfect for marketing analysts, content strategists, and digital marketers who want to move from reactive reporting to proactive content planning.

Register