Upcoming Events

SMX Munich

March 9, 2026 | ICM - International Congress Center Messe Munich | Munich, Germany

Dana will be presenting a full day workshop and a talk at this year’s conference.

Workshop: Reporting & Looker Studio

Ready to move from pre-packaged templated dashboards to individualized reports that actually answer your marketing questions? Learn how to build more effective reports using Looker Studio—starting with strategy, not just what buttons to click.

This workshop is broken into 4 sections, starting with reporting strategy before diving into the tool itself. We begin with question-driven report design principles, then cover Looker Studio fundamentals through hands-on building. Next, we do a deep-dive into data blending. Finally, we cover advanced features like calculated fields and parameters.

You’ll leave this workshop with practical hands-on knowledge in Looker Studio, plus an understanding of how to create reports that people will actually want to read and use to make decisions.

Talk: From AI Search Snippet to Sale: Measuring AI-Overview Traffic in GA4 (and Proving ROI)

Your AI Tools and AI Overview traffic is showing up in GA4, but these visitors are fundamentally different: they’ve been pre-qualified by AI, and they consistently outperform regular organic visitors with higher conversion rates, better engagement, and increased return visits. This session shows you exactly how to track this high-value traffic, measure its performance, and build a business case for AI optimization. You’ll learn how to set up Google Tag Manager tracking to separate AI Overview, Featured Snippet, and People Also Ask traffic, set up GA4 to track AI Tools traffic, create GA4 audiences and comparisons to demonstrate performance differences, calculate real ROI (with examples showing 400%+ returns), and build a systematic content intelligence pipeline that connects GA4 data with keyword analysis to identify winnable snippet opportunities.

This session is for SEO professionals and content marketers who need to prove the value of their work with data. You’ll walk away with a framework for tracking snippet traffic, measuring business impact, and prioritizing optimization efforts—backed by real data and ready-to-implement processes.

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WTSFest Portland

May 7, 2026 | Jupiter NEXT | Portland, OR

From Data Dump to Decisions: Using AI to Interpret Your Analytics

What actually works when using AI to analyze your marketing data? Learn how to prepare data for AI analysis, uncover patterns and opportunities, and build repeatable workflows—plus walk away with exact prompts and a dashboard you can use immediately with your own data.

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BrightonSEO San Diego

September 14, 2026 | San Diego Convention Centre | San Diego, CA

Dana will be presenting a workshop and a talk at this event. Details to come!

Register