Choosing Metrics That Matter

State ofSearch2015

State of Search

November 17, 2015 | Life in Deep Ellum | Dallas, TX

Picking metrics to measure means more than just what you’ll report on or if your campaign is performing – incentivize the wrong metrics and you may end up hurting your business in the long-term. In this talk, Dana will discuss how to choose the metrics that matter and how to convince clients and bosses what matters and what doesn’t.