Turning Ideas into Actions: Developing a Realistic Plan
You’ve learned many new tactics and tools today — now how will you turn those ideas into a plan that you can actually implement? How do you decide what is worth doing and what isn’t going to help you get to where you need to be? In this talk, Dana will teach you how to turn data into insights that help you prioritize realistic goals. She will provide guidelines to help you build an action plan that integrates online, offline, pay-to-play, partnering strategies, and content marketing. You’ll leave with a better understanding of what makes a budget realistic and the ability to invest more effectively in your marketing strategy.