Personas and User-Centered Design


SMX Munich Summer Edition 2020

September 2, 2020 | Online

Personas have gotten a bad rap — but they aren’t the characters for your next great novel — they’re segments of your actual audience that you need to reach. Studying real people and real data will stop your guessing and ensure you start hitting your goals. In this session Dana will show you how to find meaningful segmentation approaches in analytics based on your personas, so you will know that you are providing the right things (design, content, calls-to-action, etc.) at the right time, to the right people.