A Search Marketer’s Hands On Guide to GA4: Full Day Workshop
As search marketers, we rely heavily on analytics to inform our strategies and measure success. The GA4 transition might have been a bit rocky, but it’s time to get hands on with and master this new platform. This full-day workshop is designed specifically for search professionals looking to harness the power of GA4 for SEO insights.
What You’ll Learn:
- GA4 Fundamentals: Get comfortable with the GA4 interface and understand how GA4’s event-based model works and how it impacts the types of data you can capture.
- Customizing Event Data: Learn how to track new events, and pull additional information from existing events by using Custom Dimensions and Metrics, and Calculated Metrics.
- Attribution & Conversion (Key Events): Understand how attribution works in GA4 and why you’ll see data discrepancies between GA4 and other tools — or even within GA4 itself.
- Reports & Explorations: Build SEO-focused reports and dashboards that showcase the metrics that matter most to your stakeholders. Customize GA4’s reporting interface to truly make it your own.
- Going Further with GA4: Learn how to use GA4 to identify technical SEO issues, track site speed, and monitor Core Web Vitals. Configure product links between GA4 and Google Search Console and BigQuery.
- Open Q&A Time: Open time at the end and during breaks to ask whatever specific questions you have!
By the end of this hands-on workshop, you’ll be equipped to navigate GA4 confidently, extract valuable insights, and make decisions to improve your SEO strategies. Don’t let the Universal Analytics sunset leave you in the dark – join us to illuminate your path forward with GA4!