SMX Munich

SMXMunich

SMX Munich

March 18, 2020 | International Congress Center Munich | Munich, Germany

Personas and User-Centered Design

Personas have gotten a bad rap — but they aren’t the characters for your next great novel — they’re segments of your actual audience that you need to reach. Studying real people and real data will stop your guessing and ensure you start hitting your goals. In this session Dana will show you how to find meaningful segmentation approaches in analytics based on your personas, so you will know that you are providing the right things (design, content, calls-to-action, etc.) at the right time, to the right people.