SearchLove San Diego 2018

From Organization-Centric to Customer-Centric
Customers don’t look to brands for great marketing experiences — they focus on their own personal needs. Sounds simple, right? But as marketers we’re often too focused on our own expectations of what our brand is that we fail to see things from our customers’ point of view. Whether you are an agency or part of an in-house marketing team, join Dana as she walks you through how to understand customer needs, so that your brand serves your customers instead of vice-versa.