Rules, Tools, and Tactics of SEO Success

Expertson theWire

Experts on the Wire

August 29, 2017 | Online

080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]

This discussion includes:

  • Getting clients to take action
  • Engagement as the new ‘ranking factor’ for local SEO
  • The best definition of ‘persona’ I have ever heard
  • How to do Audience Research at scale
  • The myth of ‘surprise and delight’
  • Dealing with SEO ‘scope creep’
  • Branding in PPC