080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]
This discussion includes:
- Getting clients to take action
- Engagement as the new ‘ranking factor’ for local SEO
- The best definition of ‘persona’ I have ever heard
- How to do Audience Research at scale
- The myth of ‘surprise and delight’
- Dealing with SEO ‘scope creep’
- Branding in PPC