If you’ve spent any time in Google Ads recently, then you know that things are… well… different. Performance Max and Demand Gen are taking over, “keyword-less” technology is becoming the norm, and ad targeting is nowhere near as precise as it used to be. It’s time to master the new playbook for reaching your target audience through PPC.
In this webinar, Dana will be joined by Google Ads Coach Jyll Saskin Gales, who will cover modern ad targeting tactics designed to help your ads reach their full potential. She’ll share her top targeting strategies and secrets, so you can get the best results from your Google Ads investment.
Marketers of all levels will learn:
✔️ How to find and reach specific audiences in unexpected ways.
✔️ Strategies for navigating competitive or regulated industries.
✔️ New methods for reaching competitors’ audiences and expanding your own.
✔️ How to use exclusions and adjacent audiences to refine your targeting.
✔️ Techniques for efficient spending in high-cost environments.
Join us on September 16th! Can’t make it live? Register and get the replay via email.