Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point — not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale?
Once that sale happens, your customer actually needs you more. But they don’t want to be sold to. They want to reinforce that they made a good decision in choosing your company, and need to feel that you still care about them and their needs.
In this session, you’ll learn how to use segmentation to strengthen relationships with your current customers.