In the past it’s been easy to prove that SEO is working — you wave your magic SEO wand, you get more traffic from search engines, and you print out a report! Unfortunately the times are changing. Now Google wants to keep you on Google as long as possible. If people can learn about your organization without ever visiting your website, how can you prove that your magic SEO wand is still working? In this talk, Dana will show you how to report on SEO success by using more than just traffic numbers.