Improved Content Analysis with GA4 Explorations & AI
GA4 Explorations are a treasure trove of data — once you know how to use them to their full potential. In this talk, Dana will start off with the fundamentals of Explorations, including your new favourite feature: Segments. You’ll learn how to build Explorations that dissect content performance, and then we’ll take those Explorations to AI for more advanced analysis, including visualizations.