Dana will be leading a workshop on June 15th and giving a talk on June 16th!
Workshop: Advanced Analytics
Analytics stacks are becoming more and more complicated and more and more accessible to data experts and novices alike.
Join Dana to learn how to connect your data points together and learn how to create visualizations that highlight the narratives important to understanding trends in your KPIs (wordy).
- Hooking up Google Analytics 4 and BigQuery
- Connecting BigQuery and Looker for flexible data visualization
- Exporting GSC data to BigQuery / Looker
Talk: Measuring Content Success
Page views are an imperfect measure of content success, but sometimes we end up relying on them because what else is there? In this talk, Dana will supply you with more options to help you build a measurement toolkit for content, using Google Analytics, Google Tag Manager, and Looker Studio.