From AI Overview to Front Door: Tracking the New Local Search Journey
AI Overviews are changing how potential customers discover local businesses, but are they actually driving valuable traffic? In this session, Dana DiTomaso will show you how to track AI Overview and AI website visitors, compare their behavior to traditional organic search traffic, and calculate the real ROI of optimizing for this new search landscape. You’ll walk away with a step-by-step setup you can implement immediately, plus the data you need to prove (or disprove) whether AI search is worth your investment.