Dana will be leading a workshop on June 4th and giving a talk on June 5th — both covering GA4!
Workshop: Hands on with GA4 Masterclass
Google Analytics is going through a major change, from Universal Analytics to GA4. The deadline to move your measurement to GA4 is fast approaching, which means that it’s time to get familiar with GA4. While GA4’s user interface may seem intimidating and a huge change from Universal Analytics, GA4 has features that every communicator and marketer will enjoy.
Note that this workshop is not included with conference registration and an extra fee is required to attend.
Talk: GA4 Essentials
The deadline to move your website analytics from Universal Analytics to GA4 is less than a month away — are you ready? In this session, Dana will cover what you need to know about GA4: how it differs from Universal Analytics, how to set it up, and what to do with your Universal Analytics data after the sunset date. There will also be time for Q&A so please bring your questions!