What's Next in Search



May 27, 2014 | Drake Hotel | Toronto, ON

The search marketing grapevine has been heard claiming that SEO is dead. But, the rumours of its death have been greatly exaggerated! With the much talked about Panda Patent, how close is Google to actually measuring “brand authority”? Google has publicly acknowledged that every time your brand gets a mention in a story, that counts as an implied link that affects your SEO. Therefore, your PR activities now directly impact where your site shows up when someone is searching for your brand. With these new developments, search is definitely alive and well. Add in algorithms, machine learning, Artificial Intelligence, and content, search is a whole new game. Join us for a discussion with Michael Pranikoff (PR Newswire), Krista LaRiviere (gShift) and Dana DiTomaso (Kick Point) to understand what the opportunity may be for digital communicators in the future.