Future-Proofing Your Local Search Rankings

It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do? David will tell you what’s driving local rankings today and share his perspective about the dominant ranking signal of the future. Dana will follow up with how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.