Universal Analytics is gone.
Google Optimize is about to sunset.
These two occurrences signal the end of a “comfort zone” for many data influenced businesses. And a steep learning curve awaits.
In our expert panel we’ve brought together analytics professionals and experimentation practitioners for a no-holds barred session where they will:
- Talk about their best, most tried & true tips when it comes to analyzing experiment data in GA4.
- Discuss what to avoid when analyzing test data in GA4.
- Also focus on the elephant in the room – Should testers use GA4 or opt for other analytics tools?
This session comprises of segments from each of our 5 speakers, live Q&A, and 1:1 breakout Zoom rooms (unrecorded).
**Replay available.