Dana will be leading a workshop and presenting a talk at this event.
Workshop: Better Marketing Reports
Ever feel like your clients or your boss don’t “get” what you do and the value you bring? Maybe it’s your reporting. (Actually, we’re pretty sure it’s your reporting.)
In this workshop, you’ll learn how to choose the right metrics and build reports that deliver insights and clearly show progress towards your goals. In addition to covering report design and choosing the right layout and reporting elements, Dana will introduce you to Google Data Studio.
Breakout Session – Reporting: The Best & Worst Part of Your Job
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you’ll learn how to make better reports — including picking the right metrics and how best to present them.