Who Can You Trust?

For years, those sneaky digital marketers have claimed that you can measure everything online, but it turns out that isn’t actually true. On top of that, the metrics that you’ve treated as rock solid beacons of truth are more like “truth”. What can you trust? Who can you trust? In this talk, Dana will go over the limitations and possibilities of analytics, and share ideas to improve how you collect data and use it to make decisions.