Dana will be part of two sessions on the Client Attraction track:
Power Tools: Boost Your Marketing with Online Ads, Tools, and Experts
What are all the things you might consider investing in? Google Ads, Paid Social Ads (paid Facebook campaigns, LinkedIn advertising), getting help (aka how to choose marketing vendors), marketing technology software.
Learning:
- How to hold marketing experts accountable.
- How to realize return on ad spend from Google Ads.
- How to build brand using paid social ads.
- How to integrate ads and client relationship management.
Measure Your Success: Marketing Accountability
Is any of this working? How do we measure marketing investments? Google Analytics, Goal Conversions, Conversion Rate Optimization, ROI, ROAS, Cost per client, vocabulary. CRM.
Learning:
- How and what goal conversions to track in Google Analytics.
- How to improve conversion rates.
- How to calculate return on ad spend.
- How to calculate cost per client.
- How to track from click to fee.