Give Your Audience The Upper Hand

Your audience wants to learn, to be challenged, and to be entertained.

Dana uses memorable visuals and actual data from real and recent experiments to illustrate digital marketing industry trends and new concepts, and discusses tools that audience members can use to help them in their jobs (whether they are in-house or agency-side). She also uses her polite Canadian wit to connect with audiences and makes seemingly dense topics such as “How to Implement Google Tag Manager” engaging and accessible.

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Build a Thriving Analytics Practice with Analytics for Agencies

Get on the right path to unlock your agency’s potential and drive growth. Dana will teach you how to properly collect, display, and understand how people interact with your client’s websites.

Dana is often frustrated by flashy tricks and tips that marketing “experts” use with the promise of quick wins. The reality is the only way to do better marketing is through experience, hard work, and trial and error. Dana was motivated to build KP Playbook to share her hard-won skills with others and see the pride on a learner’s face when that lightbulb clicks on. 

In Analytics for Agencies, you’ll learn everything you need to know about analytics, reporting, and measuring key performance indicators (KPIs) that align with client goals. You’ll be guided through using GA4, Google Tag Manager (GTM), and Looker Studio (formerly Google Data Studio or GDS) so you can segment data, understand what’s going on, and uncover relevant business insights for your clients. Take the analytics course recommended by Aleyda Solis, Rand Fishkin, and Andy Crestodina and watch your agency grow!

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Workshops with Dana: Make GA4 Work for Your Team

Empower your marketing and communications team (or your digital agency) to navigate Google Analytics 4 with confidence and ease! Depending on the scope of your data and reporting needs, Dana can deliver a half-day or full-day workshop. In each option, she guides your team through the fundamentals and the nitty gritty details so they can optimize GA4 for your specific business goals.

Dana can also prepare and deliver fully customized data and analytics training workshops as well — check out her workshop offerings to learn more.

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Who is Dana?

Dana DiTomaso is the founder of KP Playbook, president & partner at Kick Point, a professional speaker, the technology columnist for CBC Edmonton, and a very forgiving Hamilton Tiger Cats fan.

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What Does Dana Do?

Dana ensures that her audiences and KP Playbook students learn how to use actual data, audience research, brand strategy, and reporting to make smarter business and marketing decisions.

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Organizer & Attendee Feedback

Dana is easily one of the most compelling speakers I’ve ever heard present. She is engaging, entertaining, and delivers high quality, actionable information in a way that’s easily understood by everyone in attendance. If you’re looking for a speaker with the ability to connect with and delight your audience, you should invite Dana to speak. You won’t regret it.

—Mark Scully