Building citation sources can be the most boring, soul-destroying part of a local SEO’s job. No one gets into the office and says, “I love my job. I get to submit forms today!” Break free of the form. There are hundreds of citation ideas that only rarely involve a form like webcams (not that kind), local history, sponsoring a little league team, and geocaching. Dana DiTomaso, CEO of Kick Point Inc, shows you examples of these and other smart citation ideas that you can immediately start implementing. Escape the tyranny of submitting endless amounts of name/address/phone information. We can do it!