Alberta Women Entrepreneurs Learning Day

Understanding Digital Marketing
Marketers are great at marketing — unfortunately for you, that means that sometimes you get the steak, and sometimes you just get the sizzle. In this session, Dana will cover how to determine if a digital marketing agency is right for you and what you need to know before hiring one— including a list of questions you absolutely have to ask. After this session, you’ll understand which digital marketing metrics are useful and which just make agencies look “good”. You’ll have a better understanding of what makes a budget realistic and you will be prepared to make a smarter investment in your overall marketing strategy.